Paid Digital Media Lead

Together, we are committed to a client-centered approach, delivering a high-quality experience at every stage of the client journey. Reporting to the Digital Marketing Director, this role sits at the intersection of media strategy, data, and technology — translating performance insights into business decisions, building direct relationships with platform partners like Google and Meta, and partnering closely with data science, IT, and operations to push demand generation forward. Serve as the primary day-to-day point of contact for Digital Media, SEO, and traditional media agencies, maximizing value delivered against contracted scope and spendManage and grow direct relationships with media partners, including Google, Meta, and other platform representatives, to stay ahead of product changes, betas, and optimization opportunitiesHold agency and partner relationships accountable to performance benchmarks, pacing goals, and quality standardsManage partnerships with third-party lead generation directories, ensuring listings, profiles, and lead quality are optimized and performance is tracked against cost-per-lead and conversion benchmarks Utilize performance tracking and reporting across Google Data Studio (Looker Studio), Power BI, and other tools to identify actionable insights.Deliver regular, business-impact-focused reporting on paid media, SEO, and traditional media performance to the Digital Marketing Director and cross-functional stakeholdersMonitor pacing against monthly and quarterly goals and proactively flag risks and opportunities Employees embrace and promote the values and beliefs of the organization and demonstrate respect for their colleagues, our clients, and the broader community.