Paid Digital Media Manager (Atlanta, GA)

We aren't order takers, we're visionaries and advocates for our client's success. We are looking for a passionate and driven Digital Media Manager to join our team in Atlanta, GA. As our Digital Media Manager at Yalo, you will lead the strategy and execution of digital marketing campaigns across a diverse range of channels to drive client success and performance. Key Responsibilities: • Digital Strategy Development: • Conduct thorough research and analysis to identify target audiences, market trends, and competitive landscape to inform media strategies • Collaborate with internal teams, including account management and creative, to ensure alignment of digital media strategies to optimize digital media campaigns to meet client objectives and KPIs • Develop and implement comprehensive digital marketing strategies to meet client objectives • Lead and manage digital campaigns across Meta Ads, Google Ads, programmatic platforms, and other social media advertising channels • Campaign Management: • Build and maintain strong relationships with clients, acting as a strategic partner and trusted advisor • Manage the day-to-day execution of digital campaigns, including budget allocation, performance monitoring, and optimization • Foster relationships with media vendors and platform partners to enable optimal campaign performance. (Note: Technical proficiency, particularly in Google Ads, is not mandatory, but helpful) • Experience with digital out-of-home (DOOH) and digital audio advertising is highly desirable, but not required • Proficient in using Google Analytics and other native analytics tools • Detail-oriented with strong organizational and project management skills, capable of managing multiple campaigns simultaneously • Ability to thrive in a fast-paced, deadline-driven environment and adapt to evolving client needs and industry trends