Paid Digital Media Manager

Booyah Advertising is seeking a driven, detail-oriented, full-time Paid Digital Media Manager to manage all aspects of executing and analyzing various clients’ media (display, video, audio) and paid social media campaigns. Areas of Responsibilities: • Be an “expert” on all Google Ads, DV360, Amazon DSP, YouTube, Facebook, Instagram, Pinterest, TikTok, LinkedIn offerings and opportunities including: all ad units, targeting options/providers and inventory sources • Fully executes multiple clients’ media plans from trafficking to technical troubleshooting to optimization to management • Leads weekly/bi-weekly client calls to discuss account performance, interpretation of data, and action plans based on findings • Ensure quality control of campaigns, implementing and adhering to a rigorous QA process • Once campaigns are live, optimize performance based on agreed-upon key performance indicators • Maintains a positive working relationship with client while clearly communicating the value of overall media and paid social efforts • Identifies and presents new opportunities and areas for growth to client to improve their media & paid social programs • Reviews all Looker reporting metrics comprehensively, analyzes and identifies performance drivers, and communicates account health through data storytelling • Manages budgeting on a daily, weekly, monthly, and quarterly basis • Leverages and maintains strong relationships with media partners, works with partners on an ongoing basis to consult on status and performance of campaigns • Develop client presentations and present to the client when needed • Creates and executes ongoing testing plans for ad copy, ad units, creative, landing pages, industry betas, etc. Qualifications: • 1.5+ years of client-facing experience within media (display, video, audio) and paid social • Must have experience managing budgets upwards of $1MM/month across 3+ platforms • Hands on experience in Meta Ads Manager and one or more DSPs, including but not limited to campaign trafficking, development, execution, and optimization • Experience with ad server technology, preferably Campaign Manager 360 • Demonstrated history of optimizing campaigns to KPIs such as ROAS and CPA, CPC, CTR, etc. Why You’ll Love Working at Booyah • You believe in working for a company that invests in your growth and development.