Paid Digital Media Manager

Someone who lives for optimization, thrives on ROAS, and geeks out on challenging the how and why behind the things we are doing. As our Paid Digital Media/Digital Marketing Manager, you’ll lead the strategy and execution for the paid digital media for both Dr. Tavel and Alternate View (including Google, Meta, programmatic display, OTT and streaming audio). It’s also about challenging the status quo of the eyecare category.What You’ll OwnGoogle Ads & Meta Ads: Launch, manage, and optimize paid search, display, and social campaigns like the seasoned pro you are.Programmatic: Plan and execute targeted programmatic campaigns that go beyond impressions to real impact.Audience Strategy: Build custom segments, retargeting flows, lookalikes, and cross‑platform funnels that convert.Tracking & Analytics: Create full journey analytics, monitor KPIs, create dashboards, and give us the honest truth about what’s working (and what needs to go).Patient Loyalty: Develop strategy and collaborate on execution of patient email and text marketing.Budget Management: Own paid media budgets; maximize efficiency, minimize waste, and prove ROI. Current spend ~$500,000 annually.Creative Collaboration: Partner with creative teams to ensure campaigns cut through and succeed.Compliance: Ensure HIPAA‑compliant conversion tracking and stay up to date on best practices and legal implications for HIPAA‑complaint digital advertising.Who You Are5+ years of hands‑on experience in Google Ads, Meta Ads, and programmatic platforms (like StackAdapt, The Trade Desk, etc. You love data, testing, iterating, and scaling.Experience building analytics and tracking programsExperience building patient loyalty marketing programsFluent in CPMs, CTRs, CPCs, CVRs, and ROAS; and you know how to explain them to non‑marketersNaturally curious and always learning what’s next in the media landscapeHave an opinion on topics like PMax, Generative AI in search, and murky programmatic inventory.Comfortable working across teams, juggling multiple campaigns, and meeting tight deadlinesBonus: You’ve worked with multi‑location, healthcare, retail, or regulated industriesBigger bonus: You’ve built performance media campaigns that captured attention and sparked growth.Why You’ll Love This RoleAutonomy and ownership of paid digital media strategyAn organization that values experimentation and measurable resultsAccess to tools, budget, and smart people who want you to succeedA brand that’s ready to challenge the category and needs you to help fuel itThe chance to say, “Yeah, I built that.