Paid Digital Media Manager

Responsibilities include campaign execution, ongoing optimization, and analysis of self‑serve DSPs and social platforms, and managed service media partners. Be an “expert” on all Google Ads, DV360, Amazon DSP, YouTube, Facebook, Instagram, Pinterest, TikTok, LinkedIn offerings and opportunities including: all ad units, targeting options/providers and inventory sources Fully execute multiple clients’ media plans from trafficking to technical troubleshooting to optimization to management Lead weekly/bi‑weekly client calls to discuss account performance, interpretation of data, and action plans based on findings Ensure quality control of campaigns, implementing and adhering to a rigorous QA process Once campaigns are live, optimize performance based on agreed‑upon key performance indicators Maintain a positive working relationship with client while clearly communicating the value of overall media and paid social efforts Identify and present new opportunities and areas for growth to client to improve their media & paid social programs Review all Looker reporting metrics comprehensively, analyze and identify performance drivers, and communicate account health through data storytelling Manage budgeting on a daily, weekly, monthly, and quarterly basis Leverage and maintain strong relationships with media partners, work with partners on an ongoing basis to consult on status and performance of campaigns Develop client presentations and present to the client when needed Create and execute ongoing testing plans for ad copy, ad units, creative, landing pages, industry betas, etc. We’re dedicated to helping our employees thrive at work and enjoy fulfilling lives outside of it. You believe in working for a company that invests in your growth and development. Join us at Booyah and experience a workplace where your talents are valued, your growth is supported, and your impact is celebrated.