Paid Digital Media Specialist

Success in this role requires a creative mindset with a keen eye for detail and current social media/digital trends.Paid Media Specialist Responsibilities include, but are not limited to: • Develop and manage the execution of highly impactful paid advertising campaigns to drive customer acquisition and ticket revenue for Live! • Support the Paid Media team, leadership, and other teams as needed with all aspects of campaign management, including implementation, creative trafficking, campaign optimizations, tracking code development, budget pacing, and reporting. Paid Media Specialist Qualifications • Bachelor's degree in marketing, advertising or media related field • Minimum of 4+ years in digital marketing experience with knowledge of paid media channels (Paid Social, Display, etc.). • Experience with campaign execution and a strong understanding of digital marketing ecosystems including Self-Service Advertising Platforms (Meta, Spotify, TikTok, LinkedIn, Snapchat, X). • Strong analytical skills with the ability to interpret social media metrics and translate them into strategic • Exceptional project management skills with a proven record of successful campaign execution • Experience in the entertainment, festival, and/or hospitality industries preferred • Agency experience is a plus • Excellent communication and presentation