Sept. 30, 2024

Paid Digital Media Specialist

Live! Hospitality & Entertainment Baltimore, Maryland

Successful candidates will develop and execute digital marketing campaigns across paid media channels including social, video and other & are comfortable analyzing data to develop marketing insights and data-driven decisions to support the business objectives. Paid Media Specialist Responsibilities include, but are not limited to: • Develop and manage the execution of highly impactful paid advertising campaigns to drive customer acquisition and ticket revenue for Live! • Support the Paid Media team, leadership, and other teams as needed with all aspects of campaign management, including implementation, creative trafficking, campaign optimizations, tracking code development, budget pacing, and reporting. Paid Media Specialist Qualifications • Bachelor's degree in marketing, advertising or media related field • Minimum of 4+ years in digital marketing experience with knowledge of paid media channels (Paid Social, Display, etc.). • Strong analytical skills with the ability to interpret social media metrics and translate them into strategic • Exceptional project management skills with a proven record of successful campaign execution • Experience in the entertainment, festival, and/or hospitality industries preferred • Agency experience is a plus • Excellent communication and presentation

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