Paid Digital Media Strategist

Hospitality & Entertainment is seeking a Paid Media Strategist to join our Corporate Marketing Team in Baltimore as part of our growing Digital Marketing department. Successful candidates will develop and execute digital marketing campaigns across paid media channels including social, video and other & are comfortable analyzing data to develop marketing insights and data-driven decisions to support the business objectives. The Paid Media Strategist will be responsible for developing, executing, and optimizing paid media strategies across a portfolio of hospitality, entertainment, dining, nightlife, and event brands. Serve as the paid media lead and primary strategic partner for assigned brands and markets.Partner with field marketing teams to understand business goals and develop media strategies to drive reservations, ticket sales, event attendance, private event leads, and visitation.Develop media plans including channel strategy, audience targeting, budget allocation, promotional support, and testing recommendations.Own paid media performance for assigned markets and proactively identify opportunities to improve results and drive growth.Build, launch, manage, and optimize campaigns across paid social and digital advertising platforms including Meta, TikTok, LinkedIn, Snapchat, Spotify, Reddit, and emerging channels.Partner with agency teams on paid search, programmatic, OTT/CTV, and broader media strategy, evaluating recommendations and ensuring alignment with business goals.Analyze performance, attribution, customer acquisition metrics, and ROI to provide actionable recommendations to field marketing teams and leadership.Create and present performance reports, insights, and strategic recommendations to field marketing teams.Identify, test, and evaluate new channels, audiences, and advertising opportunities to improve performance and drive innovation.Manage campaign budgets, pacing, tracking, measurement, and reporting across multiple brands and markets. Bachelor's degree in marketing, advertising or media related field4+ years of paid media or digital marketing experience.Hands-on experience managing campaigns across platforms such as Meta, TikTok, LinkedIn, Snapchat, Reddit, or similar advertising channels.Strong understanding of paid search, programmatic, display, video, audio, and OTT/CTV media.Experience developing media plans, allocating budgets, analyzing results, and making strategic recommendations.Experience partnering with agencies on media strategy, planning, and performance optimization.Strong analytical and reporting skills with the ability to translate data into actionable business insights.Able to work full time in a cooperative in-person team environment.Able to participate in ad hoc collaborative meetings with colleagues to formulate marketing strategy and share best practicesExperience managing multiple brands, campaigns, locations, or markets simultaneouslyAble to meet deadlines, adapt to various situations, and prioritize workload .Curiosity and a test-and-learn mindset with a passion for exploring new channels and advertising opportunities.Excellent communication and stakeholder management skills.Hospitality, entertainment, restaurant, sports, multi-location, or agency experience preferred.