Paid Marketing Manager (Remote)

This role is for someone who is hands-on, intellectually curious, and genuinely excited about independent journalism. What You'll DoPaid Acquisition Strategy & Execution • Own end-to-end strategy and day-to-day management of paid campaigns across Meta, Google, YouTube, TikTok, Reddit, and emerging platforms • Build structured testing roadmaps to validate new channels, creative formats, and audience segments • Execute full-funnel tests from creative development and audience targeting to bid strategy and landing page optimization • Develop and manage paid newsletter and podcast sponsorship placements with key media partners Performance & Budget Management • Manage and optimize a multi-channel paid media budget, tracking spend efficiency against CAC, ROAS, LTV, and payback period • Build reporting dashboards and deliver regular performance analyses with clear recommendations for leadership • Set subscriber acquisition targets and hit them with the rigor and creativity to course-correct when needed Creative & Messaging • Partner with editorial and design to develop compelling ad creative and copy that converts and that reflects Zeteo's distinct voice • Continuously iterate on messaging, formats, and audiences using data-driven feedback loops • Identify what's resonating with different audience segments (progressives, news junkies, the 'fed up with corporate media' crowd) and build acquisition strategies around it Cross-Functional Collaboration • Work closely with product to optimize post-click experience, landing pages, and subscriber conversion flows • Partner with analytics to ensure campaigns are properly tracked, attributed, and reported • Collaborate with editorial on content amplification turning our best journalism into acquisition fuel Who You Are • 45 years of hands-on experience in performance marketing, paid acquisition, or growth marketing ideally at a consumer media, subscription, or digital media company • Proven track record managing significant paid media budgets across Meta, Google, and YouTube, with measurable subscriber or customer acquisition results • Strong analytical skills you're comfortable in data, can build a ROAS model, and translate campaign metrics into business insights and strategic decisions • Creative instincts you understand what makes someone stop scrolling and click, and you know how to iterate your way to great creative • Mission-driven you care about independent journalism and understand Zeteo's audience: people who are frustrated with mainstream media and hungry for fearless reporting • Builder mentality you're excited to build a function from (near) scratch, thrive in ambiguity, and can operate both strategically and tactically • Experience with subscription or reader-revenue models is a strong plus understanding LTV and the economics of a subscriber business matters here • Familiarity with Substack's ecosystem, newsletter advertising, or podcast sponsorship markets is a big bonus • Applicants must be authorized to work in the United States. Why Zeteo • Genuine editorial independence we answer to our readers, not advertisers or corporate owners • High-impact, early-stage role you'll be the first dedicated paid marketing hire, with direct influence on strategy and significant ownership • Mission that matters this isn't marketing widgets. It's building the audience for journalism that speaks truth to power in a moment that demands it • Competitive compensation + remote-first culture