A company is looking for a Paid Marketing Specialist to execute and optimize paid media programs for a B2B audience.
Key Responsibilities
Drive strategy to improve lead quality, cost-per-lead, and conversion rates
Create compelling ad copy and select relevant imagery for campaigns
Manage day-to-day execution of paid acquisition across key digital channels
Required Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field
3+ years of experience in performance marketing, specifically within B2B and digital health
Expertise in Google Ads and LinkedIn Campaign Manager
Strong understanding of LTV and multi-touch attribution
Ability to thrive in a fast-paced startup environment
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