Paid Marketing Specialist

A company is looking for a Paid Marketing Specialist to execute and optimize paid media programs for a B2B audience.

Key Responsibilities

Drive strategy to improve lead quality, cost-per-lead, and conversion rates

Create compelling ad copy and select relevant imagery for campaigns

Manage day-to-day execution of paid acquisition across key digital channels

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field

3+ years of experience in performance marketing, specifically within B2B and digital health

Expertise in Google Ads and LinkedIn Campaign Manager

Strong understanding of LTV and multi-touch attribution

Ability to thrive in a fast-paced startup environment