Paid Marketing Specialist

Day-to-Day • Develop and execute effective marketing initiatives across all web properties with the aim of meeting or exceeding traffic goals and lead-generation goals set by the company for various websites and projects • Understand and manage lead funnel reporting for all projects • Advanced understanding and is comfortable with training others on marketing tools • Support team goals of generating quality leads within a target CPL and budget • Assist in execution of PPC campaigns (Google, Bing, Facebook, Twitter, Display, etc.) Preferred Qualifications & Skills • 1+ year of demonstrated experience in paid (PPC) marketing including Google and Meta • Bachelors degree in Marketing, Business and/or the equivalent amount through previous experience • Proven ability to combine data from multiple sources and manipulate to analyze and interpret business performance • Passion for digital marketing and researching PPC trends • Ability to self-manage, take point on impactful interdisciplinary initiatives and execute tasks to completion (including post-launch reporting) • Ability to identify anomalies found within websites, ad platforms, traffic performance and lead management systems and from those derive preliminary change recommendations • Ability to generate monthly channel forecasts for review • Proficient in advanced reporting platforms such as Salesforce and Tableau (ability to create new reports, ability to understand what reports types and fields should be used to generate accurate information) • Proficient in Google Suite or similar software • Highly organized and detail-oriented; strong at multitasking, prioritizing, and adapting in a fast-paced environment • Self-motivated and proactive, with a results-focused mindset and the ability to learn, share knowledge, and embrace new technologies and automation • Professional, adaptable, and receptive to feedback; able to apply direction with accuracy and innovation • Culture champion • An individual who exemplifies our core values and cultural values, like honesty, trust, having a good work ethic and pursuit of continuous self-improvement. At Launch That We believe that our work starts and ends with our team. • Our Flexible Workplace: Our flexible workplace model consists of work-from-home opportunities with in-office days to maximize team collaboration.