Paid Media

The position is twofold: 1) serving as an account manager for C&EN BranLab, our client's custom content studio, and 2) managing all paid media efforts. For BrandLab, they will be responsible for client management of projects, and lead overall marketing strategy for the content studio. The manager is responsible for delivering creative assets to clients on schedule and on budget at the quality for which C&EN BrandLab is known. For paid media, the manager will be leading 7-figure media budgets within our agency partner that focuses on increasing ROI, traceability, and impact of all paid media across divisions. On the performance side, they'll be focused on digital acquisition strategy, increasing retention, and engagement through targeted paid campaigns with a strong emphasis on the analytics.