Overview Our marketing efforts support both large-scale conferences and always-on digital products, with paid media playing a critical role in audience growth, registrations, and sustained engagement. • Creative Coordination: Partner with internal stakeholders to source, traffic, and QA creative assets; ensure creative is platform-ready, on-brand, and delivered on timeline; collaborate with creative and marketing teams to test and iterate on messaging and formats. • Cross-Functional Collaboration: Work closely with marketing, creative, digital, and leadership teams; maintain clear documentation of campaigns, budgets, and learnings; ensure paid media efforts are aligned with broader marketing initiatives. Qualifications • 3+ years of hands-on paid media experience across Meta, LinkedIn, Google Ads, and programmatic platforms • Proven experience managing budgets and optimizing multi-channel campaigns • Strong analytical skills with the ability to interpret performance data and act on insights • Experience coordinating creative assets across teams and timelines • Comfortable presenting performance results to leadership Preferred Skills • Experience with B2B or healthcare, education, or regulated industries • Familiarity with GA4, platform analytics, and reporting dashboards • Strong project management and organizational skills • Ability to balance strategic thinking with detailed execution
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