Paid Media Analyst

Our ideal candidate is an expert in digital marketing and brings valuable experience from either the brand side or an agency setting. If you’re eager to help us build and position our incredible brand across digital media-then we want to speak with you! What You'll Do • Conduct end-to-end campaign setup, management, and optimization across paid media channels, with a focus on Search and Social • Serve as the go-to contact with our home-listing partners; work in tandem with those partners to assess performance and explore the viability of additional ad products/channels • Develop and implement strategic mapping and media planning initiatives spanning various channels and divisions • Conduct continuous keyword and audience research to inform and refine targeting strategies • Establish and standardize UTM parameters for accurate tracking • Build comprehensive reports and conduct ongoing performance analyses to drive data-driven insights • Help establish an attribution model that considers multiple customer touchpoints • Perform data analysis across web and CRM platforms to extract meaningful insights • Develop a comprehensive "playbook" outlining the media strategy for the brand • Monitor trends and actively engage in industry research, identifying testing opportunities • Collaborate with external partners and agencies to support holistic marketing efforts • Coordinate with internal teams (divisions, communications, creative, IT) to ensure tactical alignment • Lead training sessions to facilitate knowledge transfer within expanding teams • Proficient in spreadsheets and various reporting/measurement tools, showcasing expertise in data analysis • Experience with Salesforce a plus • Process-oriented mindset with the ability to work independently and collaboratively • Demonstrated leadership qualities with a high level of intellectual curiosity • Loves marketing, advertising, and branding! Successful job applicants will be able to perform these functions.