Paid Media and Advertising Technology Consultant

Wells Fargo is seeking a Lead Marketing Consultant on the Paid Media center of excellence team as part of the Marketing Channels Strategy team. • Lead complex initiatives and work across functional teams to strategize, plan and ensure execution of a variety of marketing, development strategies and programs with broad impact • Make decisions in projecting or forecasting future marketing needs • Analyze and interpret trends to ensure adherence to legal, compliance, privacy regulations and policies related to marketing • Collaborate and consult with cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables Desired Qualifications: • 5 + years of experience in social media (Meta, TikTok, Snapchat, LinkedIn) and programmatic media buying platforms (Google DV360, Trade Desk, Amazon Yahoo) • 3 + years' experience in audience targeting platforms (Adobe Experience Platform, LiveRamp) • Experience or proficiency in paid media brand safety and third-party verification partners (Integral Ad Science) • Experience in the financial services • Ability to achieve objectives requiring a high level of cooperation from cross-functional partners in other teams – LOB marketing, marketing operations/execution, digital product, technology, data management, and data science/modeling • Excellent written and verbal communication skills and the ability to present complex concepts into simplified solutions in a straightforward and understandable manner to multiple stakeholders, including senior leaders • 3 + years in project management. Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.