Paid Media and CRM Specialist

About the Job

Surge Marketing is a content-first marketing agency helping personal brands, coaches, service providers, and growth-focused businesses scale with clarity and authority.

We build complete content and revenue ecosystems: strategy, production, editing, distribution, automation, and infrastructure. We don't do fragments. We build systems that turn visibility into revenue and revenue into long-term positioning.

Our clients include personal brands, coaches, medical professionals, medspa owners, fitness brands, and service-based businesses. The work is fast, the standards are high, and the execution is disciplined.

We are growing fast and need someone who can keep up.

The Role

We are hiring a Full-Funnel Performance Specialist to own the entire acquisition and nurture layer of our client ecosystem.

This role covers everything from the first ad impression to the closed sale. You will own paid media on the front end, funnel and CRM infrastructure in the middle, and email automation and nurture sequences on the back end.

This is not a beginner role and it is not surface-level work. We need someone who understands that results come from systems, not just tactics, and who can build, manage, and optimize that full chain with precision and ownership.

We need someone who can show measurable results within 60 days.

If you need hand-holding, this is not the role for you. If you thrive in a fast-moving environment where ownership is expected and results are the standard, keep reading.

What You Will Own

Paid Media
• Build, manage, and scale paid campaigns across Google Ads and Meta (Facebook and Instagram)
• Develop and test ad creative strategy, audiences, and offers in collaboration with the content team
• Implement and validate full tracking infrastructure including UTMs, Meta Pixel, Google Tag Manager, conversion events, and attribution
• Continuously optimize for lead quality, cost efficiency, and conversion performance

Funnels and CRM
• Architect and maintain high-converting funnel systems inside GoHighLevel (GHL)
• Set up and manage courses, memberships, and digital products inside GHL and client websites
• Work across multiple CRM platforms including GoHighLevel, VinSolutions, HubSpot, and others depending on client needs
• Build and optimize automations, pipelines, CRM workflows, and lifecycle sequences
• Support client onboarding infrastructure including intake forms, booking flows, payment connections, and follow-up automation
• Own system integrations via Zapier and other tools to ensure clean, reliable data flow
• Manage and optimize Google Business Profiles for local and service-based clients

Email Marketing and Nurture
• Build and manage email marketing campaigns and automated sequences across GHL and other platforms
• Develop broadcast campaigns, promotional emails, and evergreen nurture flows
• Manage list segmentation, tagging, and hygiene to protect deliverability and data integrity
• Create and optimize email sequences tied to ad campaigns, funnel stages, and client offers
• Track and improve open rates, click rates, and conversion from email

What We Are Looking For
• 2+ years of hands-on experience in paid media, funnel building, and email marketing with real, documented results
• Deep working knowledge of GoHighLevel including funnels, courses, pipelines, automations, and integrations
• Experience working inside other CRM platforms such as VinSolutions, HubSpot, Salesforce, or similar
• Strong experience with Meta Ads and Google Ads, not just running campaigns but understanding why they work
• Solid experience with email marketing platforms and building automated nurture sequences
• Proven ability to build and troubleshoot Zapier workflows and multi-system integrations
• Experience adding and managing courses or digital products on websites and inside GHL
• Familiarity with Google Business Profile setup and optimization
• Systems thinker who can see the full funnel and identify what is breaking
• Extremely detail-oriented with a low tolerance for errors or inefficiencies
• Able to work with autonomy, take ownership, and communicate clearly without being chased
• Comfortable being held to performance benchmarks within the first 60 days

This Role Is Right for You If
• You have built funnels that have actually converted
• You have run ad accounts that have actually produced ROI
• You have written or built email sequences that have actually generated revenue
• You take pride in clean systems and hate when things are set up sloppily
• You can move fast without sacrificing accuracy
• You want to grow inside an agency that is building something real

This Role Is Not Right for You If
• You are still learning the basics
• You need someone to tell you what to do every day
• You overstate your experience
• You cannot show results

Compensation and Structure

This is a contractor position. Compensation is based on experience and scope. If you are the right person, we will take care of you and this role grows with the agency.
• To apply, send your portfolio, any relevant case studies or results, and a brief note on why this role fits where you are right now.