Paid Media and E-Commerce Manager

Full-Time or Part-Time (based on experience)

Overview

MUDDY Group is seeking a performance-driven E-Commerce & Paid Media Manager to lead digital commerce growth and paid media execution across client and internal brands.

This role owns campaign strategy, e-commerce optimization, performance reporting, and revenue growth. You’ll work cross-functionally with Agency, Studios, Incubator, and Business Development teams to turn strategy and creative into measurable outcomes.

We’re looking for someone who blends analytical thinking with creative instincts—someone who understands how to build, test, and scale campaigns that convert.

Key Responsibilities

Paid Media

Plan, launch, and optimize campaigns across Meta, Google, YouTube, LinkedIn, TikTok, and other platformsManage budgets, bidding, targeting, placements, and creative testingBuild full-funnel strategies (prospecting, retargeting, conversion, lead gen)Collaborate with creative teams on ad copy, hooks, and asset iterationStay current on platform changes, trends, and performance benchmarks

E-Commerce

Manage and optimize Shopify and related toolsSupport product launches, promotions, and conversion-focused site updatesMonitor performance metrics (CVR, AOV, CAC, ROAS, revenue)Identify opportunities across product pages, checkout, upsells, and retentionPartner with internal teams to align creative assets with commerce performance

Analytics & Optimization

Track and report on KPIs (ROAS, CAC, CPA, CTR, CVR, CPC, CPM, LTV, MER)Build clear reports explaining performance, insights, and next stepsUse tools like GA4, Shopify, Meta Ads, Google Ads, Looker Studio, etc.Maintain documentation of tests, learnings, and campaign decisions

Collaboration & Strategy

Align with Account, Creative, and Production teams on campaign executionContribute to client strategy, audits, and growth plansSupport new business with paid media and e-commerce insightsEnsure campaigns align with broader business goals

Tracking & Setup

Manage platform access and integrations (Shopify, Meta, Google, etc.)Ensure proper tracking (pixels, UTMs, events, product feeds)Troubleshoot attribution and campaign delivery issues

Communication

Clearly communicate performance insights and recommendationsProactively flag risks, opportunities, and optimization needsMaintain accountability for timelines, budgets, and deliverables

Qualifications

Required

3–5+ years in paid media, e-commerce, or performance marketingExperience managing campaigns across major ad platformsShopify or similar e-commerce experienceStrong analytical skills and ability to translate data into actionExperience building client-facing reportsAbility to manage multiple accounts and priorities

Preferred

Experience with GA4, Klaviyo, Looker Studio, Triple Whale, HubSpot, etc.Background in CPG, outdoor, automotive, or similar industriesExperience with product launches and DTC brandsFamiliarity with CRM, email/SMS marketing, and automation

What Success Looks Like

Campaigns are executed cleanly, tracked properly, and optimized consistentlyPerformance insights are clear, actionable, and tied to business outcomesCreative improves through structured testing and feedback loopsE-commerce performance (revenue, ROAS, CVR, CAC) improves over timeBudgets are managed proactively with no surprisesPaid media and e-commerce become scalable, repeatable growth channels

To apply, email [email protected] with your resume and who your dream client would be