Paid Media and E-Commerce Manager

MUDDY Group is seeking a performance-driven E-Commerce & Paid Media Manager to lead digital commerce growth and paid media execution across client and internal brands. This role owns campaign strategy, e-commerce optimization, performance reporting, and revenue growth. Manage and optimize Shopify and related toolsSupport product launches, promotions, and conversion-focused site updatesMonitor performance metrics (CVR, AOV, CAC, ROAS, revenue)Identify opportunities across product pages, checkout, upsells, and retentionPartner with internal teams to align creative assets with commerce performance Align with Account, Creative, and Production teams on campaign executionContribute to client strategy, audits, and growth plansSupport new business with paid media and e-commerce insightsEnsure campaigns align with broader business goals Experience with GA4, Klaviyo, Looker Studio, Triple Whale, HubSpot, etc.Background in CPG, outdoor, automotive, or similar industriesExperience with product launches and DTC brandsFamiliarity with CRM, email/SMS marketing, and automation