Paid Media & Content Specialist

Trader PhD is seeing a highly-motivated and creative Paid Media & Content Specialist to join our marketing team. In this role, you will be responsible for developing strategic paid media campaigns that drive qualified traffic, conversions, and revenue as well as contribute relevant, educational content to our mobile app. You will manage paid search, paid social, and display ads across platforms like Google Ads and Meta, while collaborating with the content team to create and repurpose ad-specific content that provides value to our mobile app users. Optimization & Automation • Optimize campaigns continuously to improve ROAS and lower cost-per-lead • Set up and manage automation workflows using Zapier for lead nurturing and data tracking • Analyze performance using Google Analytics, platform dashboards, and internal tools • Strong project management and organizational skills • Experience writing content, blogs, or articles for digital platforms • Strong grasp of customer acquisition, lead nurturing, and conversion tracking • Experience with Zapier and CRM/lead automation tools • Background or passion for agriculture and ag marketing preferred