Paid Media (Contract)

The ideal candidate will possess strong skills pertaining to Paid Social and SEM with the drive to become a holistic digital marketing specialist that is able to implement campaigns across multiple ad platforms and mediums based on individual client needs. / Responsibilities • Provide well thought out strategy • Execute and optimize ongoing campaigns • Collaborate with clients and internal teams on campaign strategies, execution, and creative direction • Report on success monthly with specific direction based on the client’s goals • Build campaigns, manage budgets, and identifying opportunities across all channels • Collaborate on lead nurturing activities such as email automation, drip campaigns, retargeting, etc. • Create effective, cohesive marketing language throughout the entire lead/purchase flow • Stay up-to-date on the latest trends in digital marketing • Adhere to project hours & scope requirements, timelines, and tracking of all time appropriately • Ability to devise effective growth strategies with paid media • Experience managing paid media campaigns across multiple platforms such as Meta, Google, & Bing ads with proven results (3 Years Minimum) • Experience utilizing and customizing Google Analytics / Google Data Studio (*plus) • Experience building lead gen programs including gated inbound assets and other technical B2B strategies • Experience generating e-commerce revenue through digital advertising • Experience building or executing full-funnel campaigns • Ability to align project KPI’s with reporting & custom tracking metrics • Lead gen and e-commerce experience combined (3 Years Minimum) • Experience working with other paid platforms such as Snapchat, Twitter, LinkedIn, and programmatic advertising (**plus) • Experience working with project management tools (Asana, Hubspot, Slack) (**plus) • Recent, in-campaign experience managing paid media (paid social, search, display, etc) • Agency experience is a plus but not required All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.