Paid Media Coordinator

Paid Media Coordinator | Google Ads

About the RoleWahl Media is looking for a detail-oriented and analytical Media Coordinator specializing in Google Ads to join our growing team. This hybrid position will support the planning, execution, optimization, and reporting of paid search and digital advertising campaigns for clients across a variety of industries.

The ideal candidate enjoys working with data, understands how digital advertising contributes to business results, and is excited to develop deeper expertise within Google Ads. This role will work closely with Wahl Media's account and media teams to ensure campaigns are properly structured, monitored, optimized, and aligned with client goals.

Key ResponsibilitiesGoogle Ads Campaign Management

·       Assist with the setup, management, and ongoing optimization of Google Ads campaigns, including:

o  Search

o  Display

o  Performance Max

o  YouTube

o  Remarketing

·       Monitor campaign performance and make ongoing adjustments to improve results.

·       Manage keywords, match types, negative keywords, search terms, audiences, locations, devices, schedules, and other targeting settings.

·       Review and optimize bidding strategies, campaign budgets, and budget allocation.

·       Assist with ad copy development, testing, and optimization.

·       Identify opportunities to improve campaign efficiency and increase conversions.

·       Monitor pacing to ensure campaigns stay within monthly and annual budgets.

Performance Analysis & Optimization

·       Analyze campaign performance using metrics including:

o  Impressions

o  Clicks

o  CTR

o  CPC

o  Conversions

o  Conversion rate

o  Cost per conversion / CPA

o  ROAS

o  Impression share

·       Evaluate month-over-month and year-over-year performance.

·       Review search term reports and identify opportunities for keyword expansion and negative keywords.

·       Analyze performance by geography, device, audience, time of day, campaign, and other dimensions.

·       Help identify trends and translate performance data into actionable recommendations.

·       Assist with A/B testing of ads, audiences, landing pages, and campaign strategies.

Tracking & Measurement

·       Assist with Google Ads conversion tracking and campaign measurement.

·       Work with Google Analytics 4 and Google Tag Manager to help verify campaign tracking and user behavior.

·       Monitor conversion actions to ensure campaign results are being measured accurately.

·       Help troubleshoot tracking discrepancies and performance issues.

·       Maintain consistent naming conventions, UTMs, and campaign organization.

Reporting

·       Prepare recurring client performance reports and dashboards.

·       Provide clear explanations of campaign results and optimization efforts.

·       Identify key insights rather than simply reporting numbers.

·       Assist account managers with campaign recommendations and client presentations.

·       Maintain accurate records of optimizations, budget changes, tests, and campaign results.

QualificationsRequired

·       Strong analytical and organizational skills.

·       Comfortable working with data, spreadsheets, budgets, and performance metrics.

·       Excellent attention to detail.

·       Strong written and verbal communication skills.

·       Ability to manage multiple client campaigns and deadlines simultaneously.

·       Interest in digital advertising, media buying, and performance marketing.

·       Ability to work independently while collaborating with a larger account and media team.

Preferred

·       1+ years of experience with Google Ads or paid digital advertising.

·       Familiarity with Google Ads Search, Display, and Performance Max campaigns.

·       Experience with Google Analytics 4.

·       Familiarity with Google Tag Manager and conversion tracking.

·       Google Ads certifications.

·       Agency experience is a plus.

·       Experience with Microsoft Advertising, Meta Ads, or other digital advertising platforms is a plus.

What Success Looks LikeThe successful Media Coordinator will:

·       Keep campaigns organized, accurate, and on budget.

·       Proactively identify opportunities instead of waiting for direction.

·       Understand why campaign performance changed, not just that it changed.

·       Consistently look for opportunities to improve CPA, conversion rate, CTR, and overall campaign efficiency.

·       Clearly communicate campaign insights to account managers and other team members.

·       Develop into a trusted Google Ads resource within the Wahl Media team.

Work EnvironmentHybrid Position

This role combines in-office collaboration with the flexibility of remote work. The Media Coordinator will work closely with Wahl Media's account and media teams while independently managing day-to-day campaign responsibilities.

Why Join Wahl Media?Wahl Media is a media buying company specializing in both traditional and digital advertising. This position provides an opportunity to gain hands-on experience managing Google Ads campaigns while learning how paid search fits within broader, integrated media strategies.

You'll have the opportunity to work across different clients and industries, develop your expertise in performance marketing, and grow your responsibilities as your Google Ads skills advance.