Paid Media Director Job at American Advertising Federation in Boise

About UsWe are a fast-growing, full-service digital marketing agency specializing in capital raising for real estate private equity firms. Our core offerings include paid advertising, funnel development, and content creation, which we integrate to help our clients expand their investor bases. While we run campaigns across multiple platforms, our primary focus and expertise lie in Meta (Facebook/Instagram) advertising, where we excel at producing high-converting ad creatives, strategic audience targeting, and data-driven optimizations.Role Overview: Paid Media Director (Meta-Focused)We are seeking a Paid Media Director with deep expertise in Meta advertising to lead our media buying strategy, manage high-performing campaigns, and drive meaningful results for real estate private equity clients. If you thrive in a fast-paced environment, excel at direct-response marketing, and have a knack for scaling Meta campaigns, this is the perfect opportunity to make a significant impact.Key ResponsibilitiesStrategic LeadershipDevelop and implement comprehensive Meta advertising strategies tailored to capital-raising objectives in the real estate private equity sector.Oversee funnel marketing campaigns—from lead magnets and opt-in pages to email sequences and sales copy—with a Meta-first approach.Align paid media initiatives with broader business goals, collaborating with leadership and cross-functional teams.Meta Campaign Management & OptimizationDirect and manage Meta media buying activities (Facebook and Instagram), including budgeting, bidding strategies, and audience targeting.Conduct ongoing A/B tests on Meta-specific ad creatives, landing pages, and copy to maximize conversion rates and investor engagement.Analyze performance metrics using Facebook Ads Manager and complementary analytics tools, ensuring each campaign meets or exceeds KPIs (cost per lead, ROAS, and capital raised).Team Oversight & CollaborationLead, mentor, and develop a team of media buyers and funnel strategists, setting clear performance objectives with an emphasis on Meta campaign outcomes.Work closely with copywriters and designers to produce high-converting ad creatives and email sequences, optimized primarily for Meta placements.Coordinate with content creators to maintain consistent brand messaging across Meta’s family of apps and other secondary platforms.Client & Stakeholder CommunicationServe as the primary point of contact for key clients, presenting Meta-focused campaign results and strategic recommendations in a clear, data-driven manner.Conduct discovery calls and in-depth interviews with clients to understand their unique value propositions and investor profiles, translating these insights into Meta ad strategies.Provide regular performance reports, highlighting emerging trends and actionable insights specific to Meta’s evolving landscape.Funnel Development & Conversion Rate Optimization (CRO)Oversee the creation and refinement of funnel assets (opt-in pages, lead magnets, email automations) to drive investor leads from Meta ads.Implement CRO best practices to improve conversion rates and lower CPA within Meta-driven funnels.Keep pace with algorithm updates and new ad formats on Meta platforms to maintain a cutting-edge approach.Innovation & GrowthStay current with Meta platform updates, advertising policies, and real estate/finance industry trends to ensure our strategies remain effective and compliant.Identify new Meta features, placements, and audience segments to continuously expand our clients’ reach, focusing on attracting accredited investors and institutional partners.Test and evaluate additional ad channels (Google, YouTube, TikTok, etc.) Apply now and bring your strategic vision, analytical prowess, and leadership skills to our rapidly growing agency.