Paid Media & Growth Specialist

Job Summary

Feller & Wendt is a mid-size Plaintiff’s Injury Law Firm and has become a leader in personal injury law with offices in Utah, Idaho, and Arizona. Feller & Wendt handles the following types of cases: car crashes, tractor trailer crashes, catastrophic injury, wrongful death, premises liability, inadequate security, sexual molestation, traumatic brain injuries, facility abuse and neglect, and medical malpractice.

Our attorneys have been recognized by Super Lawyers and serve as faculty for a national trial institute where they’ve taught hundreds of lawyers how to try cases. Additionally, our team has presented across the nation on legal topics such as Cross Examination, Focus Groups, Black Letter Law, Voir Dire, Direct Examination, Opening Statements, and Closing Arguments.

We are seeking a highly motivated and performance-driven Paid Media & Growth Specialist to join our growing marketing team. This role is ideal for someone who thrives in a fast-paced environment, enjoys analyzing performance data, and is passionate about scaling high-performing advertising campaigns.

The ideal candidate will have hands-on experience managing paid media campaigns across Google, Meta, and other digital platforms, with a strong understanding of lead generation, conversion optimization, and performance marketing strategy. This individual should be comfortable making data-driven decisions, testing new ideas, and continuously optimizing campaigns to improve performance and lead quality.

Applicants should possess strong analytical skills, excellent communication abilities, attention to detail, and the ability to manage multiple campaigns and priorities simultaneously.

Key Responsibilities

Paid Media Management

Build, launch, and manage advertising campaigns across:Google Ads (Search, YouTube, Performance Max)Google Local Services Ads (LSA)Meta (Facebook & Instagram)TikTok and emerging platformsMonitor and optimize campaign performance daily and weekly to achieve lead generation and cost efficiency goalsManage advertising budgets strategically to scale successful campaigns while maintaining performance targetsAnalyze campaign data and performance trends to identify optimization opportunitiesPerformance Testing & Optimization

Conduct A/B testing on:Ad copy and messagingCreative assetsAudience targetingLanding page variationsContinuously improve key performance metrics, including:Cost Per Lead (CPL)Click-Through Rate (CTR)Conversion Rate (CVR)Cost Per Click (CPC)Client Acquisition CIdentify opportunities to improve conversion rates, lead quality, and overall funnel performanceCreative & Marketing Collaboration

Analyze ad and creative performance across digital and traditional channels, including television and billboard campaignsRecommend new messaging angles, hooks, and campaign concepts based on performance insightsCollaborate with internal and external creative teams to develop high-performing advertising contentReporting & Insights

Prepare and present clear, actionable weekly performance reportsCommunicate:What is performing wellAreas needing improvementCurrent testing initiativesStrategic recommendations for growthUtilize data and analytics to guide marketing decisions and campaign strategyGrowth & Strategy Contribution

Identify new opportunities for audience targeting, campaign expansion, and lead generationStay informed on platform updates, industry trends, and competitive marketing strategiesContribute ideas and strategies that support the continued growth of the firm’s marketing efforts

Ideal Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field preferredMinimum of 3 years of hands-on experience managing paid media campaignsStrong experience with:Google Ads (required)Meta Ads (required)Google LSA (required)TikTok Ads preferredProven success managing lead generation campaigns and optimizing advertising performanceStrong understanding of digital marketing metrics, including:CPLCACCTRCVRCPCExperience with Google Analytics, conversion tracking, CRM integrations, and reporting toolsExperience managing large advertising budgets and scaling successful campaigns preferredStrong analytical, organizational, and communication skillsAbility to manage multiple projects and deadlines in a fast-paced environmentExcellent attention to detail and problem-solving abilitiesAbility to work collaboratively while taking ownership of campaign performance

Compensation & Benefits

Salary: $65,000 – $80,000 DOEPerformance-based bonus structure tied to lead generation and campaign performance 401(k) with company matchHealth insuranceDental insuranceVision insurancePaid time offProfessional development opportunities

Job Type: Full-time

Work Location: In person