Paid Media & Growth Strategist (4297)

Hype Marketing Agency is seeking an experienced, high-performing Paid Media & Growth Strategist to take end-to-end ownership of our client portfolio’s paid social and paid search ecosystems. In this role, you will be the primary architect and manager for all Meta and Google advertising accounts. Full Lead-to-Patient Conversion Paths: Leverage HubSpot and Aesthetix CRM to map, measure, and optimize complete conversion paths—ensuring paid traffic flows seamlessly from top-of-funnel lead to booked patient, consult, and repeat client.Lead Scoring & Operations Alignment: Work directly with clients' internal sales, reception, and operations teams to establish lead scoring frameworks, ensure fast follow-ups, and refine lead qualification criteria based on real-world outcomes.Closed-Loop Feedback Loops: Utilize offline conversion tracking (OCT) and CRM pipeline data from HubSpot and Aesthetix CRM back to ad platforms to continuously refine targeting based on actual revenues generated rather than top-of-funnel form fills.3. Client Strategy & Agency Leadership (10%) Experience: 4-6+ years of hands-on experience independently managing and scaling paid media accounts across Meta and Google (agency experience strongly preferred).CRM Expertise: Direct experience working within HubSpot and/or Aesthetix CRM (or similar medical aesthetic/patient management CRMs) to track and optimize lead-to-patient conversion pipelines.Sales & Marketing Operations Alignment: Proven experience collaborating with sales/operations teams on lead scoring, lead qualification workflows, and pipeline feedback loops.Ad Management Mastery: Proven track record of auditing, restructuring, and profitably scaling complex ad accounts across both B2B and B2C/Medical/E-commerce verticals.AI Tooling: Demonstrated proficiency utilizing built-in ad network AI tools (Meta Advantage+, Google PMax) and external AI software for copy and media production.Analytics & Tracking Tech: Deep knowledge of GTM, GA4, Meta CAPI, and custom conversion setups.CMS & CRO Experience: Hands-on familiarity updating content and building landing pages inside major Web CMS platforms.Certifications: Active Google Ads Certifications and Meta Certified Digital Marketing Associate / Blueprint credentials required (or in progress).Communication: Exceptional verbal and written communication skills with comfort presenting directly to C-suite and business-owner clients.