Paid Media Intern at Stride, Inc. in Lansing, Michigan

Stride is looking for a paid media intern to broaden the efficiency and scale of the display, paid social & digital video marketing channels across all lines of business. Essential FunctionsResponsible for hands-on platform reporting for paid social, paid display and digital video campaigns across multiple platforms including Meta, Google Demand Gen & YouTubeMonitor and analyze campaign performance data to improve conversion rates, decrease cost per application, grow volume and reach business objectives.Working with Paid Media Manager and Specialists on execution of digital campaigns across platforms and all lines of business utilizing the latest technologies and best practices.Work with Paid Media Managers and Specialists to meet and exceed channel-specific volume and efficiency goals and offer proactive strategic campaign recommendations.Regularly report on channels' performance and make recommendations for both scale and efficiency improvements.Work closely with Paid Media Manager and Specialists to ensure campaigns have message optimization and creative alignment throughout peak and off-season.Minimum Required QualificationsPursuing a college degree in related marketing fields.Other Required QualificationsHands-on experience in multiple display and video platforms and campaign types, including but not limited to: Meta, Google Ads, Google Demand Gen & YouTube.Ability to gain useful consumer and brand insights using platform dataMS 365; Web proficiencyDesire for continuous learning and professional developmentThe work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. This is a fully remote position.Compensation and benefits: Stride, Inc. considers a person's education, experience, and qualifications, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee's salary level. Salaries will differ based on these factors, the position's level and expected contribution, and the employee's benefits elections. This salary is not guaranteed, as an individual's compensation can vary based on several factors.