Paid Media Launch Manager, Paid Social, Prime Video Job at Amazon in Seattle

We are seeking a talented Paid Media Launch Manager to lead the paid media execution across digital channels including paid social platforms like Meta and TikTok, as well as YouTube. Reporting to the Manager, Paid Media Launch Management, you will drive marketing results including activations across campaigns for our top Prime Video content, maximizing agency resources while campaign managing their SOWs, and identifying optimization opportunities with the north-star goal of driving customer engagement and retention efficiently and at scale. Consult on best practices for campaign launch and dive deep with select ad tech partners on behalf of paid social leads globally. - Manage external partner relationships with social platforms and Prime Video digital marketing agencies, and identify new biddable media opportunities for testing; own any platform related test & learn frameworks/playbooks working to drive high standards with use of platform; support media leads with joint business plan execution and tracking with Google and agencies. ), causal inference, and experiment design and analysis - Depth of knowledge within advertising tech solutions including Google CM360 - Strong leadership and communication (written and verbal) skills with multiple stakeholders including senior leadership - Experience planning, executing, and scaling multi-channel paid media programs with a performance marketing goal - Understanding of earned media strategies including SEO and content marketing Amazon is committed to a diverse and inclusive workplace.