Paid Media Lead

Description

Position Overview

The Paid Media Lead is a hands-on execution expert who brings our digital marketing strategies to life across multiple paid media channels. Reporting to the Sr. Manager of Digital Marketing & Growth, you'll be responsible for the day-to-day management, optimization, and performance of our digital advertising campaigns. This role is ideal for someone who has an appreciation for data-driven campaign strategies, data storytelling, campaign mechanics, and wants to make a direct impact on connecting patients with quality healthcare.

You'll manage advertising budgets across Google, YouTube, Meta, Nextdoor, and emerging platforms while supporting our clinic expansion and organizational goals. If you're passionate about performance marketing and want to help make healthcare more accessible, this is your opportunity to shine.

Key Responsibilities

Campaign Management & Execution:

Execute and optimize paid digital advertising campaigns across Google Ads, Meta, Nextdoor, and other emerging channelsManage budgets with a focus on maximizing patient acquisition and ROIConduct A/B testing on ad creative, targeting, bidding strategies, and landing pagesMonitor campaign performance daily and make real-time optimizations to improve KPIsImplement tracking and conversion measurement across all digital touchpointsImplement and regularly audit tracking and pixel configurations across all platforms to ensure compliance with HIPAA and platform-specific healthcare advertising policies, including awareness of PHI exposure risks in ad platform integrationsApply standardized campaign naming and UTM conventions across all platforms to support unified, cross-channel reportingPerformance Analysis & Reporting:

Analyze campaign data to identify trends, opportunities, and areas for improvement in future strategiesTrack and report on key metrics including cost per acquisition, patient volume, lifetime value, and ROASStrategic Support:

Support the Sr. Manager of Digital Marketing & Growth in developing channel-specific strategies and testing roadmapsResearch and recommend new advertising platforms and opportunitiesStay current on digital advertising trends, platform updates, and healthcare marketing regulations, including HIPAA considerations for digital advertising and tracking technologiesProvide input on creative direction to maximize performanceSupport integration of paid media lead and conversion data with the organization's CRM platform to enable accurate patient journey trackingGrowth & Expansion Support:

Execute campaigns for new clinic openings and market entriesManage campaigns to support rapid expansion across multiple statesSupport brand transition campaigns for newly acquired clinicsQualifications

Required Experience:

5+ years of hands-on experience managing paid digital advertising campaigns, preferably in healthcare, wellness, or service-based industriesProven expertise in Google Ads (Search, Display, YouTube), Meta advertisingExperience preferred with additional platforms (Spotify, OTT/CTV, Nextdoor, etc)Experience managing monthly advertising budgets with demonstrated ROI improvementExperience with healthcare advertising regulations and compliance, including HIPAA-compliant conversion tracking and pixel implementationStrong analytical skills with proficiency in Google Analytics, platform reporting tools, and ExcelPreferred Skills:

Bachelor's degree in Marketing, Digital Marketing, or related fieldGoogle Ads and Meta advertising certificationsExperience with healthcare advertising regulations and complianceBasic understanding of HTML, UTM parameters, and conversion tracking setupExperience with project management tools and collaborative workflowsRequirements

Physical Requirements

Proficiency with computer systems and multiple monitors for campaign managementOccasional travel to clinic locations or industry events may be requiredAbout Us

Xpress Wellness, operating as Xpress Wellness and Integrity Urgent Care, is a family of 80+ urgent care clinics across Texas, Oklahoma and Kansas. Our company was founded with the desire to serve underserved communities with quality care and convenience. A genuine care for people -- our team, patients and partners -- is at the heart of everything we do.