Paid Media Lead

Manager of Digital Marketing & Growth, you'll be responsible for the day-to-day management, optimization, and performance of our digital advertising campaigns. This role is ideal for someone who has an appreciation for data-driven campaign strategies, data storytelling, campaign mechanics, and wants to make a direct impact on connecting patients with quality healthcare. Execute and optimize paid digital advertising campaigns across Google Ads, Meta, Nextdoor, and other emerging channelsManage budgets with a focus on maximizing patient acquisition and ROIConduct A/B testing on ad creative, targeting, bidding strategies, and landing pagesMonitor campaign performance daily and make real-time optimizations to improve KPIsImplement tracking and conversion measurement across all digital touchpointsImplement and regularly audit tracking and pixel configurations across all platforms to ensure compliance with HIPAA and platform-specific healthcare advertising policies, including awareness of PHI exposure risks in ad platform integrationsApply standardized campaign naming and UTM conventions across all platforms to support unified, cross-channel reportingPerformance Analysis & Reporting: Analyze campaign data to identify trends, opportunities, and areas for improvement in future strategiesTrack and report on key metrics including cost per acquisition, patient volume, lifetime value, and ROASStrategic Support: 5+ years of hands-on experience managing paid digital advertising campaigns, preferably in healthcare, wellness, or service-based industriesProven expertise in Google Ads (Search, Display, YouTube), Meta advertisingExperience preferred with additional platforms (Spotify, OTT/CTV, Nextdoor, etc)Experience managing monthly advertising budgets with demonstrated ROI improvementExperience with healthcare advertising regulations and compliance, including HIPAA-compliant conversion tracking and pixel implementationStrong analytical skills with proficiency in Google Analytics, platform reporting tools, and ExcelPreferred Skills: