Paid Media Lead

Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.How You Will Make An ImpactCollaborate with internal stakeholders and agency partners to plan and activate paid media strategies across awareness, consideration, and demand generation programsLead planning, launch, and management of paid media campaigns across programmatic, Google Ads, You Tube, Connected TV, and trade publication channelsExecute publisher‑direct and trade publication media buys, including sponsor ships, high‑impact placements, contextual targeting, and video activationsOptimize campaign performance through analysis of audience, conversion, and media data to inform bidding, budgeting, pacing, and targeting decisionsApply audience, contextual, retargeting, intent, and account‑based targeting strategies to improve efficiency and outcomesTranslate performance data into clear reporting, insights, and actionable recommendations for stakeholdersPartner with analytics, web, content, and regional marketing teams to support attribution, landing page performance, and lead conversionThe Must HavesEducation: Bachelor’s degree in Marketing, Business, or a related field.Experience: 8+ years of experience managing paid media campaigns, including programmatic display and Google Ads.Application of demand‑side platforms, audience strategies, and measurement frameworks to support paid media optimizationUtilization of advertising platforms including Google Ads, You Tube, and Zoom Info MarketingApplication of keyword, contextual, and audience targeting techniques with interpretation of campaign and conversion dataExperience executing publisher‑direct and trade publication media buysAbility to communicate campaign performance insights and challenge low‑value media investmentsNice To HavesExperience in B2B, enterprise, or long buying‑cycle marketing environmentsBackground collaborating with analytics, web, content, and regional marketing teamsExposure to budget planning, forecasting, and performance‑based media allocationFamiliarity with privacy, identity, and AI‑driven optimization trends in digital mediaAbility to translate technical concepts for non‑technical stakeholdersExperience managing multiple priorities in a high‑velocity environmentDemonstrated problem‑solving and proactive working approachPay RangeThe annual pay range for this position in Canada is $73,200 - $116,900. The annual pay range for this position in the USA is $84,700 - $135,300. Pay ranges at Ciena are designed to accommodate variations in knowledge, skills, experience, market conditions, and locations, reflecting our diverse products, industries, and lines of business. In addition to competitive compensation, Ciena offers a comprehensive benefits package, including medical, dental, and vision plans, participation in 401(K) (USA) & DCPP (Canada) with company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company‑paid holidays, paid sick leave, and vacation time.