Paid Media Manager

LaSalle Network has partnered with a national service-based company, that operates as a subscription model, in hiring a Paid Media Manager. The ideal Paid Media Manager will have expertise in planning, executing and optimizing advertising campaigns across digital media platforms. Paid Media Manager Responsibilities: Paid Media Manager Requirements: - Bachelor’s degree in marketing, business, economics or a related field - 3+ years proven experience in digital advertising, with in paid search - Proficiency in ad tech such as Google Ads, Bing Ads, SA360 and Google Analytics - Expertise in performance digital advertising and audience segmentation - Strong analytical skills with the ability to interpret data and make data-driven decisions - Results-oriented mindset with a focus on achieving and exceeding lead acquisition goals - Articulate communicator with excellent interpersonal skills - Experience establishing and maintaining relationships with individuals at all levels, internally and externally