Paid Media Manager

The Paid Media Manager is responsible for planning, executing, and optimizing paid advertising campaigns across various digital channels to drive traffic, leads, and conversions. This role involves managing advertising budgets, implementing targeting strategies, and analyzing campaign performance to maximize return on investment (ROI). Utilize audience personas and conduct market research to refine targeting criteria and optimize campaign performance. • Experience with ad tech platforms such as Google Analytics, Google Tag Manager, and ad verification tools. This role requires a strategic thinker with a deep understanding of paid media channels and advertising technologies.