Paid Media Manager

The Digital Marketing Manager will play a pivotal role in driving the success of Embark Behavioral Healthcare's digital marketing efforts by overseeing and optimizing paid media strategies across multiple platforms. This role is responsible for creating, implementing, and managing high-performing advertising campaigns that align with the organization’s mission and strategic goals. The Paid Media Manager will lead efforts in campaign development, budget allocation, and performance analysis, ensuring advertising initiatives drive qualified leads while maintaining strict compliance with healthcare advertising regulations. Working closely with cross-functional teams, the Paid Media Manager will also explore innovative solutions, including leveraging AI tools for campaign optimization and audience targeting, to ensure Embark remains at the forefront of digital advertising excellence. • Mastery of Google Ads, social media advertising platforms, and CRO tools to design and implement high-performing campaigns.