Paid Media Manager

• Empathetic - We strive to understand and share the feelings of others, with their perspectives as the lens for our interaction. The Paid Media Manager is responsible for the execution of paid media strategies for individual clients of Rocket Clicks. Performance Objectives • Own strategic decisions within paid media including platform selection, messaging map, creative deployment, optimization emphasis, targeting criteria • Execute Rocket Clicks playbook for the particular client industry • Ensure account execution follows company First Principles methodology • Analyze performance data for monthly and quarterly reporting • Own and delegate paid media tasks within weekly sprint planning framework • Ideate experiments for client accounts designed to produce the highest likelihood of performance improvement • Work with design and editing partners to ensure campaigns are using the most compelling ad creative • Manage media mix and budget allocation across ad platforms to achieve results and stay within client expectations • Act as Quality Assurance for all conversion tracking, quickly identifying breaks that would render reporting less valuable • Document client-specific tasks for delegation to other team members • Attend client meetings as subject matter expert • Audit other client accounts and prospect accounts for opportunity harvesting and strategy validation • Contribute to iterative documentation improvements of industry team and paid media discipline • Performance Tracking: Expertise in managing and reporting on key performance indicators (KPIs) to track and optimize campaign success. • Paid Social Skills: Advanced skills in Paid Social platforms, including Meta Ads, LinkedIn Ads, and TikTok Ads.