Paid Media Manager

A company is looking for a Paid Media Manager to generate high-quality personal injury leads through various paid media platforms. Key Responsibilities: Create and manage data-driven paid search and social campaigns Oversee Google Ads and paid social platforms while optimizing ad spend Collaborate with the intake team to improve case sign-ups and maintain tracking systems Required Qualifications: 5+ years of experience in PPC, paid social, and lead generation Proven track record of scaling paid media campaigns with low cost-per-case acquisition Expertise in Google Ads, Facebook Ads, and other social platforms Strong skills in keyword research, bidding strategy, and conversion rate optimization Familiarity with Google Tag Manager, GA4, and lead attribution models