Paid Media Manager

We are looking for a highly skilled Programmatic Analyst to oversee programmatic advertising strategies and campaign execution for our clients. In this long-term contract role, you will leverage your expertise in programmatic platforms and data analysis to drive impactful media campaigns. Based in Philadelphia, Pennsylvania, this position offers an exciting opportunity to collaborate with cross-functional teams and stay ahead of industry trends.Responsibilities:• Develop and implement programmatic advertising strategies that align with client objectives and business goals.• Manage all aspects of programmatic campaigns, including setup, optimization, and performance analysis across multiple DSPs and platforms.• Analyze campaign data to extract actionable insights and recommend strategies to enhance performance.• Design and execute audience segmentation strategies to ensure targeted and effective campaign delivery.• Stay up-to-date with advancements in programmatic advertising technologies and industry best practices.• Collaborate closely with internal teams, such as media planning, analytics, and creative, to integrate programmatic strategies into overall media plans.• Provide clear and effective communication with clients, presenting campaign results and strategic recommendations.• Maintain meticulous attention to detail in campaign execution and reporting to ensure accuracy and quality.• Utilize tools like Adobe Creative Cloud and CRM systems to support campaign strategy and management.