Paid Media Manager

We are looking for an experienced Paid Media Manager to lead the development, execution, and optimization of digital advertising campaigns for a university in San Diego, California. This role focuses on driving lead generation, enhancing brand visibility, and increasing enrollment through data-driven paid media strategies. This is a long-term contract position offering the opportunity to collaborate with cross-functional teams and make a meaningful impact in the education sector.Responsibilities:• Develop and implement comprehensive paid media strategies across platforms such as Google, Meta, LinkedIn, and other relevant channels.• Manage end-to-end campaign execution, including budget allocation, landing page optimization, and tracking through tools like Google Tag Manager.• Monitor and analyze campaign performance metrics to refine targeting, messaging, and overall effectiveness.• Conduct A/B and multivariate testing to identify opportunities for improvement and optimize advertising efforts.• Stay informed on competitor activities and market trends to uncover innovative growth opportunities.• Collaborate with creative teams to produce compelling content tailored to specific audience segments.• Lead partnerships with external agencies and vendors to ensure alignment with campaign goals.• Provide detailed performance reports and actionable insights to stakeholders.• Drive cross-functional digital marketing projects that align with the organization’s overall objectives.

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