Paid Media Manager

We operate high-growth digital competitions and consumer platforms that generate revenue through performance-driven marketing and user engagement. This is a performance-first environment where decisions are driven by data, speed, and measurable outcomes. Paid Media Manager (Performance + Creative)About the Role This is a high-accountability role where performance is measured by customer acquisition cost (CAC), ROAS, and revenue growth. What You’ll Do • Own paid acquisition across Meta, Google, TikTok, and other channels • Manage and scale budgets based on CAC, ROAS, and LTV targets • Lead creative testing and iteration cycles — identifying what needs to change and why • Clearly communicate creative adjustments (messaging, hooks, visuals, offers) to internal teams • Work closely with designers and stakeholders to pivot quickly based on performance data • Continuously test and refine campaigns, audiences, and creatives • Monitor performance daily and make fast, data-driven decisions • Identify funnel bottlenecks and recommend improvements • Provide clear reporting with actionable insights, not just data What Success Looks Like • Consistently improving or maintaining target CAC • Strong ability to pivot creative quickly based on performance signals • Clear, proactive communication with the team on what changes are needed • Scalable campaigns that drive measurable revenue growth Requirements • 3+ years of hands-on paid media experience • Proven track record of managing campaigns with clear CAC or ROAS targets • Strong communication skills — able to translate data into clear creative direction • Experience working directly with or guiding creative teams • Ability to move quickly and operate independently Bonus Points • Experience in high-volume, direct-response environments • Strong understanding of creative testing frameworks • Experience with fast iteration cycles and performance-driven teams • Familiarity with GA4, attribution tools, or analytics platforms