Paid Media Manager

Wiliot was founded by the team that invented one of the technologies at the heart of 5G. Wiliot is seeking an experienced Paid Media Manager to join our team in San Diego or San Francisco. Responsibilities: • Develop, implement, and optimize paid media strategies across LinkedIn and Google Ads to meet or exceed customer acquisition, lead generation, and brand awareness targets • Manage daily campaign operations including budget allocation, bid management, audience targeting, A/B testing, and performance optimization • Create and refine audience targeting strategies leveraging first-party data, lookalike audiences, and platform-specific targeting capabilities • Collaborate with Product Marketing and Demand Gen teams to develop high-performing ad creative and copy tailored to each platform's specifications and best practices • Build comprehensive conversion tracking systems to accurately measure campaign performance across the customer journey • Analyze campaign data to identify trends, opportunities, and actionable insights to continuously improve performance • Develop and maintain campaign reporting dashboards that clearly communicate results to stakeholders • Stay current with platform updates, new features, and industry trends to implement cutting-edge tactics • Forecast and manage media budgets efficiently, ensuring optimal spending to achieve KPIs • Work cross-functionally with marketing, sales, and product teams to align paid media campaigns with broader business initiatives Requirements: • Bachelor's in Marketing or related field • 5 years’ of hands-on experience managing paid media campaigns, with demonstrated expertise in LinkedIn Ads and Google Ads platforms • Google Ads certification required; additional platform certifications preferred • Deep understanding of B2B paid media strategies and best practices • Strong analytical skills with experience using data to optimize campaign performance • Proficiency in campaign management tools, analytics platforms, and attribution models • Experience with A/B testing methodologies and conversion rate optimization • Knowledge of marketing automation platforms and CRM systems (Marketo, HubSpot, Salesforce, etc.) Preferred Skills: • Experience with additional advertising platforms (Meta, Twitter, Programmatic) • Understanding of media buying, CPM, CPC, and other pricing models • Experience with landing page optimization and conversion path analysis • Working knowledge of UTM parameters and tracking methodologies • Familiarity with tag management systems (i.e., Google Tag Manager) • Experience with data visualization tools (Tableau, PowerBI, Looker)