Paid Media Manager

We are looking for a Paid Media Manager to lead high-impact advertising campaigns for clients across a range of industries in Miami, Florida. This role combines strategic planning with hands-on execution, requiring someone who can launch, refine, and scale paid media programs with precision. You will work closely with creative, analytics, strategy, and client-facing teams to translate business goals into measurable media performance.Responsibilities:• Build paid media plans that support client goals, performance targets, and channel-specific opportunities across digital platforms.• Execute and manage campaigns across platforms such as Meta, Google, YouTube, and programmatic environments, ensuring each initiative is launched accurately and efficiently.• Coordinate campaign setup, trafficking, quality checks, and go-live readiness while maintaining organized structures for audiences, budgets, creative assets, and measurement.• Track campaign results closely, identify performance trends, and make ongoing adjustments to improve efficiency, scale, and return on investment.• Evaluate creative effectiveness using engagement and conversion data, then share practical recommendations that inform future asset development.• Design and carry out testing strategies for audiences, messaging, creative formats, and landing page experiences to improve overall campaign outcomes.• Oversee budget pacing, allocation, and forecasting so media spend remains aligned with delivery expectations and business objectives.• Maintain reliable tracking through pixels, conversion events, and measurement frameworks while partnering with analytics teams to confirm data accuracy.• Prepare performance updates that clearly communicate results, risks, opportunities, and next steps to internal stakeholders and client teams.• Apply automation and AI-enabled tools where appropriate to improve workflow efficiency and campaign performance.

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