Paid Media Manager

This is a high-autonomy role for someone who thrives on performance accountability and can scale campaigns that directly impact revenue. We are seeking a data-driven Paid Media Manager to own performance marketing across Google, Meta, Pinterest, YouTube, and emerging platforms. You will report to the Senior Omnichannel Marketing Manager and collaborate closely with creative, ecommerce, sales channel, and data teams to ensure paid media supports broader revenue and brand growth objectives. Strategy Development & Execution: Architect comprehensive paid marketing strategies aligned with company objectives and customer journey stages (awareness, consideration, conversion, retention, loyalty) to revenue and growth targets Develop sophisticated customer segmentation strategies based on behavioral data, purchase history, and engagement patterns Design and implement paid marketing calendars aligned with product launches, seasonal campaigns, and faith-based events that support the overall customer journey Lead end-to-end paid media strategy across Google Ads (Search, Shopping, Display, Performance Max), Meta, Pinterest, and YouTube Launch, optimize, and scale campaigns based on performance data Performance Analytics & Optimization Develop comprehensive reporting dashboards to track campaign performance and ROI/ROAS Identify trends and insights to continuously improve marketing effectiveness Budget & Profitability Management Manage and allocate significant annual media budgets with clear accountability to ROAS and CAC targets Continuously optimize toward revenue growth and efficiency Shift spend dynamically across platforms based on performance signals Testing & Optimization Design structured testing roadmaps across creative, copy, audiences, and bidding strategies Translate data into insights and apply learnings quickly Partner with Creative to develop high-performing ad concepts and briefs Analytics & Reporting Own weekly and monthly performance reporting Clearly communicate results, trends, and growth opportunities to leadership Identify and recommend new growth channels or scaling opportunities Audience & Data Strategy Develop and operationalize audience strategies using first-party data, lifecycle segmentation, lookalike modeling, and intent signals to improve acquisition efficiency and scale Leverage customer lifecycle insights to support acquisition and retention Stay ahead of privacy updates and platform changes 15% Traditional Paid Media Management: Oversee strategy and purchasing of digital and traditional paid media marketing efforts that will drive traffic to DeseretBook.com, Deseret Book brick-and-mortar stores, and bookshelf+ including: Deseret Book is an equal opportunity employer.