Paid Media Manager

Position: Omnichannel Media Manager Who We Are: As an Omnichannel Media Manager at West Shore Home, you will focus on the training, development, and performance of the Media Buyers and Analysts, with the goal of improving the media results. Manage the training and development of Media Buyers who will be primarily focused on television direct response and omnichannel streaming advertising.Develop improvements to the optimization strategy using an omnichannel approach that drives improvement to CPLI and COM.Ensure that the Media Buyers deploy the appropriate budgets in their assigned markets so that the company can meet its weekly marketing performance goals.Collaborate with the Director of Media to develop strategies for national media buying, streaming, and other larger-scale media initiatives.Coordinate with the Marketing, Planning and Analytics team for budget and target planning to ensure budgets are accurately aligned to meet marketing department goals.Minimum Requirements: West Shore Home strives to Bring Happiness to Every Home and that goes beyond our customers and employees.