Paid Media Manager

What You'll Do Build, launch, and manage paid media campaigns across Google Ads and Meta Ads Manager, with opportunity to expand into LinkedIn, TikTok, YouTube, and other platforms over timeSupport full-funnel paid media strategy for each client, working alongside the Marketing Manager on goals spanning awareness, lead generation, and revenueManage campaign performance across multiple client accounts — pacing budgets, adjusting bids, and reallocating spend to hit each client's goalsStructure campaigns using modern best practices, including automated/algorithm-friendly campaign types (e.g., Google Performance Max, Meta Advantage+)Conduct keyword and audience research to inform targetingBuild and run structured testing roadmaps spanning creative, audience, and landing page tests to identify high-performing messaging and formatsUse Google Analytics (GA4) as a primary tool to independently analyze performance data, diagnose underperformance, and identify opportunities against KPIs (CPA, CPL, ROAS, CTR, conversion rate)Build performance reports and communicate insights and recommendations to the Marketing Manager and account teamsPartner with the Marketing Manager on forecasting and budget planning for existing client accountsStay current on platform updates and share relevant tactics or opportunities with the team At GO Media, we specialize in driving growth for leading practices in orthodontics, aesthetics, and wellness. You'll be part of a forward-thinking team that values innovation, creative excellence, and client success. You should be comfortable building campaigns, managing bids, and identifying performance issues with minimal ramp-up timeHands-on experience managing paid social campaigns in Meta Ads ManagerAdvanced proficiency in Google Analytics (GA4) — comfortable building reports and segments and pulling your own insights independently, without supportExperience designing and running structured A/B or multivariate tests across creative, audience, or landing pagesExperience managing more than one client, brand, or budget at a timeClear written and verbal communication skills