Paid Media Manager - Gaming & Performance Marketing Focus

Brand Knew is seeking a performance-driven Paid Media Manager with a sharp eye for strategy, strong creative instincts, and a deep understanding of the gaming and entertainment verticals-specifically real money gaming, social casino, or mobile gaming apps. If you're passionate about user acquisition, thrive in fast-paced environments, and know how to scale campaigns across Paid Social, Search and App Networks -we'd love to talk. This is an opportunity to join a creatively-led, data-informed team building campaigns that convert. Responsibilities: • * Develop, manage, and scale paid media campaigns across Meta, Snap, X, TikTok, Google Ads, Apple Search Ads, Google UAC, and programmatic platforms such as Moloco, AppLovin, and Rokt • Navigating and reporting with AppsFlyer • Optimizing around SKAN limitations • Partner with creative and marketing teams to conceptualize and test high-performing ad creative and landing pages • Build and optimize full-funnel user acquisition strategies for gaming, social casino, and entertainment clients with a strong focus on CPA and ROAS • Continuously test, iterate, and optimize campaigns-audiences, creatives, bids, and budgets-to drive measurable results • Leverage industry trends and platform updates to inform buying strategies and keep clients competitive • Run robust A/B and multivariate testing frameworks to maximize performance insights • Collaborate with developers and analytics leads to ensure accurate tracking (GA4, pixels, in-app events, etc.) About the Company: Brand Knew