Paid Media Manager Job at Dr. Phillips Center in Orlando

Position Summary The Paid Media Manager is responsible for promoting performances and events across multiple venues through strategic traditional and digital advertising campaigns. Responsibility includes planning and implementing more than 500 campaigns with $1million in ad spend on an annual basis.ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES Plan, develop, and optimize paid media campaigns across various platforms including Paid Social-Meta Ads (Facebook/Instagram), TikTok Ads, X/Twitter Ads, Paid Search-Google Ads (Search/Display), Programmatic, Streaming and other relevant traditional channels-television, radio, print & outdoor. Monitor campaign performance, review daily ticket sales, and provide regular reporting on key metrics such as CTR, CPC, conversion rates, and ROAS.Collaborate with internal stakeholders including the Programming, Group Sales, Box Office, and Development teams to align advertising efforts with organizational goals and priorities.Work with external agencies as needed to support campaign execution and performance trackingStay up to date with digital marketing trends, best practices, and industry standards to maintain our competitive edge.Participate in internal and external meetings to explore new opportunities, media partner outreach, and share campaign updates. Knowledge and Experience Bachelor's degree in advertising, marketing, or business required.Minimum of 3 years' experience in media planning & digital paid media buying and implementation is required. Ability to embrace a dynamic environment; must be nimble to adjust media strategies on short notice.