Paid Media Manager (Paid Search & Social)

Working closely with the Director of Performance Marketing, you'll bring paid media strategies to life through thoughtful campaign execution, ongoing optimization, testing, and performance analysis. Execute paid media strategies aligned with company objectives across Google Ads, Meta, and other applicable advertising platforms.Manage and optimize national paid advertising campaigns across Google Ads, Meta, and other applicable platforms, including campaign launches, audience targeting, bidding strategies, budget pacing, and ongoing optimization.Execute and optimize franchise development and truck sales campaigns while partnering with the Director on campaign strategy.Stay current on platform updates, emerging technologies, and paid media best practices. Monitor campaign performance, analyze results, and identify opportunities to improve efficiency, lead quality, and overall campaign effectiveness.Plan, execute, and evaluate A/B tests to validate optimization opportunities and improve campaign performance.Maintain organized, scalable campaign structures and ensure adherence to paid media and brand-specific best practices.Recommend landing page and conversion rate optimization (CRO) improvements to support campaign objectives. Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field, or equivalent professional experience.3–5+ years of hands-on experience managing paid media campaigns across Google Ads and Meta.Demonstrated experience independently launching, managing, and optimizing paid advertising campaigns, with a strong understanding of campaign structure, audience targeting, bidding strategies, budget management, and performance optimization.Hands-on experience with Google Analytics (GA4), campaign reporting, and performance analysis. Excellent written and verbal communication skills.Strong analytical, organizational, and problem-solving skills with exceptional attention to detail.Ability to manage multiple priorities while maintaining a high level of accuracy and organization.Self-motivated, proactive, and comfortable working independently in a fast-paced environment.Collaborative mindset with the ability to work effectively across creative, web, and marketing teams.