Paid Media Managers

As the Senior Paid Media Manager, you will be responsible for the development and execution of a multi-channel paid media marketing plan for Soleo's owned and operated digital brands, including RateRetriever.com. You should have a firm grasp of how to leverage paid search and other paid channels including display, video, and social media to formulate a comprehensive digital marketing strategy that will drive scalable growth and brand awareness for each of our brands. Campaign Strategy: Develop a comprehensive paid media and digital marketing strategy for Soleo's owned and operated digital brands. 3+ years of media buying experience and exposure to all the major platforms including Google, Microsoft, Facebook, Instagram, TikTok, LinkedIn, etc Strong project and performance management skills including the ability to delegate work and provide constructive feedback Solid understanding of paid search best practices including: Experience writing effective search ad copy Experience identifying testing opportunities and implementing experiments Ability to audit and uncover account performance or technical issues Knowledge of automated bidding strategies including smart bidding Knowledge of new campaign types including dynamic search and performance max Proven experience with Brand Awareness campaigns targeted specifically at growing visitors to web properties Experience with 3rd party and SEM Tools (SEMrush) Experience using Google Analytics and Google Tag Manager to configure conversion tracking About Soleo: Soleo is a leader in performance marketing.