Paid Media Marketing Analyst

Paid Media Marketing Analyst We are seeking a Paid Media Marketing Analyst to lead media testing and measurement strategies to measure incrementality through campaign and customer analysis. • 8 years of experience in marketing analytics, with paid media analysis and optimizations • 5+ years of advanced SQL required (Python and/or R a plus) • Ability to collaborate and communicate effectively with a diverse group of established partners including marketing, technical teams, and agencies across different regions and cultures • Experience working with first-party customer data within Snowflake • Extensive knowledge of media attribution, metrics, and calculations • Experience conducting and managing Conversion and Brand lift studies within walled gardens (e.g. Google, Meta, etc) • Experience with clean room environments (e.g. Meta Advanced Analytics and Google Ads Data Hub, etc) • Knowledge of media optimizations in biddable platforms (e.g. Ads Manager, DV360, DSPs) • Excellent communication and presentation skills, with the ability to translate complex data into strategic insights. This role also may be eligible for a bonus package. Sony is an Equal Opportunity Employer.

Create an account to see the full posting, access our search engine, and more.