Paid Media Marketing Analyst

A company is looking for a Paid Media Marketing Analyst to lead media testing and measurement strategies.Key ResponsibilitiesDevelop and implement media testing frameworks and measurement strategies to evaluate campaign performanceDesign and execute incrementality tests to measure the impact of media campaigns on business outcomesConduct deep-dive analyses to uncover trends and insights about customer performance based on various KPIsRequired QualificationsBachelor's degree in Marketing, Business Analytics, or a related field8 years of experience in marketing analytics, specifically in paid media analysis and optimizations5+ years of advanced SQL experience; Python and/or R is a plusExperience working with first-party customer data within SnowflakeExtensive knowledge of media attribution, metrics, and calculations