About the position Weyco Group, Inc. is seeking a full-time Paid Media & Marketing Coordinator to assist the marketing team in coordinating both paid and unpaid marketing channels. , • Develop and optimize display retargeting and prospecting advertising, while managing the relationship with the external display advertising vendor. Requirements • Bachelor's Degree required (Business, Marketing or Statistics preferred) , • 1-3 years of experience in marketing, business or channel management preferred , • Experience with paid media platforms (Google, Bing, etc.) , • Excellent quantitative data analysis skills, specifically in Microsoft Excel, Power BI, Google Analytics or other analytics tools , • Working knowledge or hands-on experience in SEO preferred , • Exceptional time-management skills , • Detail-oriented personality , • Proficiency in all Microsoft Office programs , • Reliable organizational skills , • Ability to work independently and in a team with cross-functional teams , • Proactive, positive, self-starter attitude
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