Paid Media Marketing Director

About the Role: The successful candidate will have a strong background driving growth through all digital channels: Paid Search & Social, Programmatic Campaigns, SEO (Search Engine Optimization) and various analytics tools such as Google Analytics and Looker Studio. Customer Journey Mapping: Analyze the customer journey from awareness to customer acquisition across different paid media and organic channels. Experimentation & Innovation: Stay current on trends and best practices in paid media, SEO, and digital marketing. Must have a track record of managing $6M +/year in annual digital media spend.. 5+ years working with both B2C and B2B Digital Marketing channels Proven track record in driving revenue growth through performance marketing, digital marketing, and demand-generation strategies Experience in technical execution and managing digital agencies Experience with Google Analytics and similar web analytics tools Experience presenting to the executive level of organizations Extensive experience building and optimizing web and mobile experiences with a strong focus on conversion to sales Eye for usability in the presentation of visual and written content Passion to improve skills in web development and international marketing Deep understanding of programmatic media buying and display marketing Experience with paid social media platforms, including Facebook, LinkedIn, YouTube, Twitter, etc. When you join CoStar Group, you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.