Paid Media Marketing Lead

A company is looking for a Paid Media Marketing Lead to manage and support paid advertising efforts across various platforms. Key Responsibilities Plan, execute, and optimize paid media campaigns across platforms like Google Ads and LinkedIn Ads Collaborate with the creative team to develop high-performing ad creatives and landing pages Conduct audience research and segmentation to effectively target customers Required Qualifications Bachelor's degree in marketing, business, or a related field 3-5 years of proven experience in managing successful paid media campaigns Proficiency in advertising platforms such as Google Ads, Bing Ads, and LinkedIn Ads Experience with A/B testing and landing page optimization Strong analytical skills to interpret data for informed decision-making

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